Have you like me ever wondered about the structure of the Zimbabwe Fashion Industry, who the major players are, where they are and what their brands are all about? Those questions are being answered by individuals who have come forward with articles and videos showcasing these designer labels apart from the retail stores.
On 6th April 2016, Robin Chaibva a fashion blogger and columnist of the Style Corner at the Sunday Mail in Harare wrote on her blog sharing information on the places to shop for Zimbabwean and African designs in Harare. Link https://tatendarobyn.wordpress.com/2016/04/06/places-to-shop-zimbabwean-and-african-designers-in-harare/
Now, a video showcasing top Designer Fashion Brands in Zimbabwe has been created by Flash Portal , a media brand specializing in Video and Photography productions. Lindani Mataure founder of the Flash portal emphasizes that “while it does appear as a ‘Top 10’ list, the broader idea is to promote the Fashion Industry in Zimbabwe.” He adds that “the Top 10 Video was made as a tribute to the Zimbabwean Fashion Industry, to acknowledge those making waves and making all Zimbabweans proud. It is surprising how few Zimbabweans know about the developments in their own country and are always looking for entertainment abroad. We would like to inspire more Zimbabwean locals by highlighting other successful Zimbabweans through some of the content we produce on Flash Portal TV…also to show the world that Zimbabwe still has good standards despite the economic hardships we face.”
Lindani has to be acknowledged for this initiative to bring to the limelight Zimbabwe’s fashion designer brands and help promote the industry. Flash Portal have been in operation since August 2014 and their notable achievements include being a video content sponsor at the 2015 Zimbabwe Fashion Week held at Palm Estate in Helensvale in Harare.
Link to the video: https://www.youtube.com/watch?v=et8j283mFLc
This endeavour by Robin and Lindani echoes the vision of Zimbabwe Fashion Network to bring together the industry in any ways possible to prop up Zimbabwe Fashion on the international platform. Contributions of any brands out there not mentioned in the blog and video, are most welcome.