There are many facets in the fashion business and regardless of what route or specialisation there needs to be a mark of recognition i.e. a brand of one’s fashion pursuit. The Met Gala is one such exceptional example. This is an annual event that features a costume exhibit and a gala party. The exhibit and gala party carries a specific theme each year and that is what makes it interesting and marks the brand. Annually at every gala, the red carpet is graced by celebrities in garments in line with the set theme. The director and Vogue’s chief editor, Anna Wintour personally approves the attendees to the guest list that is known to be notoriously strict. As it is reported ““Rumours have gone around for years that Ms. Wintour turns away guests she does not know or who she feels do not fit the image she wants her event to project” This is only to maintain the mark of the brand and be consistent with the image. There are lessons to be learnt here and it’s all about branding. Anyone who would like to know more about branding and a brand identity analysis of their business please do not hesitate to contact me at – firstname.lastname@example.org.
In case you are out of the loop, Monday night is the industry’s annual Metropolitan Museum of Art Anna Wintour Costume Institute Gala. Under the direction of Vogue’s editor in chief Anna Wintour (who has been honored with a relatively recently renamed Costume Institute), the gala has become the undisputed party of the year on the New York social schedule and has raised more than $145 million for the Costume Institute (the party funds its operating budget in its entirety).
Attendees, which are all pre-approved by Wintour and have included everyone from Gwyneth Paltrow, Miley Cyrus, Beyonce, and Rihanna to Gisele, Madonna, the Olsen twins, Kim and Kanye, and every major designer you can think of, pay $25,000 for an individual ticket or commit to a minimum $175,000 for a table of 10.
As for the guest list, it is notoriously strict. While Kim Kardashian and Kanye West are confirmed to attend this year’s gala, Kardashian was reportedly banned in years prior. Moreover, according to a recent article by Vanessa Friedman, “Rumors have gone around for years that Ms. Wintour turns away guests she does not know or who she feels do not fit the image she wants her event to project. Radar Online reported in 2013 that she had “banned” cast members from the “The Real Housewives of New York City” from buying a table.”
However, TFL can exclusively confirm that the following will be in attendance: Burberry creative director/CEO Christopher Bailey; Taylor Swift (she’s a co-chair, after all); Controversial tennis star Maria Sharapova; actresses Sarah Jessica Parker, Saoirse Ronan, Dakota Johnson, Jessica Chastain, Kate Bosworth, and Elizabeth Olsen; musicians Selena Gomez, Rita Ora, and Katy Perry; former model Maye Musk and her son, entrepreneur Elon Musk; designers Tommy Hilfiger, Donna Karan, Brandon Maxwell, Prabal Gurung, Joseph Altuzarra, Alexander Wang, Jason Wu, and the boys of Proenza Schouler.
Also set to attend: eco-fashion activist and film producer Livia Firth; Johnny Depp and Amber Heard; models Anja Rubik, Jessica Hart (who is expected to wear Alaia, which is interesting as Azzedine Alaia pulled all go his dresses from the Met Gala red carpet in 2009 because his work was not in the exhibition), Karlie Kloss, Taylor Hill, Karolina Kurkova, Kendall Jenner, Joan Smalls, Gigi and Bella Hadid, and Hailey Baldwin; fashion industry figures Derek Blasberg, Lauren Santo Domingo; and Balmain creative director Olivier Rousteing. [NOTE: Check back, as we will update this list as we learn more].
As for who is skipping this year: We know Gisele and Tom Brady are opting out. Chances are, a slew of the industry’s most well known creative directors (think: Raf, Phoebe, Hedi, Azzedine Alaia) will also likely not be in attendance, which has proven a common practice over the past several years.
Each Met Gala has a theme that coincides with an exhibit at the Costume Institute. Years ago it was Savage Beauty and coincided with the posthumous and recording-breaking Alexander McQueen exhibit. Since then, themes have been PUNK: Chaos to Couture and Charles James: Beyond Fashion, and “China: Through the Looking Glass” – with an exhibit that explores the Chinese impact on Western fashion. This year’s theme? Manus x Machina: Fashion in an Age of Technology. The Gala coincides with a Costume Institute exhibit of the same name, which will explore the blurring line between man- and machine-made fashion. Per Racked, “It’s traditional for guests to wear garments that reflect the theme, which means that we can likely expect to see plenty of futuristic (and hopefully plenty of retro-futuristic, too) looks on the red carpet.”
As for the co-hosts, which change every year, with the exception of Wintour. This year they are: are Idris Elba, Taylor Swift (more about that here) and Apple’s chief design officer Jonathan Ive. Honorary chairs include Louis Vuitton designer Nicolas Ghesquière, Karl Lagerfeld, and Miuccia Prada. Apple is also sponsoring the event.
HOW YOU CAN WATCH
Other than by following along with us in TFL and its social media accounts, this year’s Met Gala red carpet will be televised. E! will cover the event via its special,Live from the Red Carpet, which will be similar to their coverage for awards shows like the Oscars. A red carpet pre-show will air at 7 p.m., followed by red carpet fashion at 7:30 p.m.
In another new development this year, Instagram will also be highlighting the best videos from within the Met Ball via a dedicated video channel. It’ll be accessible on the Explore page until Tuesday at 5 p.m., according to WWD.
First published by the Fashion law on 30 April 2016