A to Z of Fashion – Look-books

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Look-books are a collection of photographs compiled by a designer to present their complete collection of clothing, accessories or footwear in a flick book. For buyers, or press, they’re useful tools to help select key pieces for editorial or sale orders. From the runway show to the commercial collections, as each look is numbered and clearly shown. Look books were created long before the Internet, when press and sales people had to rely on their notes and memory when picking looks.

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